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CASE STUDY · LIVE CLIENT WORK

Krystal's Art Shop

An online art shop that leads with the piece, then asks what you want it printed on.

Role Design + buildType E-commerce storefrontStatus LiveStack Shopify + Cloudflare Visit live site →

The brief

Krystal draws in ink and watercolour and sells her work printed on paper, ceramic and canvas. An off-the-shelf shop would have listed the same drawing once per product and buried the art in a grid of merchandise. She needed a storefront that leads with the piece, then asks what you want it printed on.

What it does

  1. The art gets the top of the page
    01

    The art gets the top of the page

    The homepage leads with a single piece at full size rather than a wall of products. The full collection sits below it, 26 pieces in all, each shown either as the drawing itself or on the item it is printed on.

  2. One card per piece, not per product
    02

    One card per piece, not per product

    A drawing sold as a print, a mug, a notebook and a tote is one card, showing its lowest price and everything it comes on. Shoppers who do want a particular object can filter the whole shop down to it, from mugs to desk mats to sweatshirts.

  3. Choose the piece, then choose what it lives on
    03

    Choose the piece, then choose what it lives on

    Every artwork page carries each product it is printed on and each size available, up to 14 of them for a print, with the price updating as you choose. The art comes first and the merchandise second, which is how people actually shop for art.

  4. A cart that keeps its contents
    04

    A cart that keeps its contents

    The cart survives a filter change, a reload, and a visit later in the week, and two open tabs stay in step with each other. Nothing is lost between browsing and paying.

  5. Payment handled by Shopify Shopify checkout
    05

    Payment handled by Shopify

    Checkout hands the shopper straight to Shopify's own payment pages with the cart carried across intact, so card details never touch this site and there is no payment data here to secure. Shoppers pay the way they already do, with Shop Pay, PayPal, Google Pay, Venmo or a card.

  6. Built for the phone first
    06

    Built for the phone first

    Most people who find an artist are on a phone. The gallery, the size chooser and the cart are all built to work at that width, not squeezed down from a desktop layout after the fact.

The result

The shop is live at krystalsartshop.com, serving Krystal's real catalog straight from Shopify and taking orders through Shopify's own checkout. Pages load fast because there is no page builder or framework in the way.

Want an online shop built around your own work?

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